The browse abandonment automation helps you engage with interested customers who visit your website. It allows you to follow up and increase your chances of converting their interest into sales.
Before running a browse abandonment automation, you must:
Install your preferred e-commerce app from the BusinessChat App Store.
Set up a WhatsApp template specifically designed for browse abandonment usage.
Let's start!
How to create browse abandonment automation?
Click the Setup button on the Automation page inside the outbound.
Coupon setup
Select a suggested coupon or customize your own, then click save & continue.
💡 Tip
Discount coupon 🏷️
Read more about Salla's ecommerce platform dynamic coupon.
Read more about Zid's ecommerce platform dynamic coupon.
Read more about Shopify's ecommerce platform dynamic coupon.
Send Message Template
The automation can be three steps, each containing Delay & Template Message.
Delay: the time your customers will delay before receiving the template.
Template Message: the message will be sent to the customers when the delay ends.
Click Setup, choose one of the delay options, then select a template message.
💡Tip
You only need to set up the first-step card. The additional steps are optional for further customization across the customer journey inside this automation.
Please take a look at your automation steps. Once you finish, you can set your automation to Live or Save As Draft.
💡 Tip
Automation with pending templates will be set to pending status. Once all templates are approved, we will set the automation to live, and you will receive an email.
See automation statuses.
Browse Abandonment Terms
The automation conditions and your contact's behavior are based on these conditions:
Trigger Conditions
The contact visits your ecommerce store.
The contact is inactive in a Welcome series automation run or has not completed a run in the last 15 days.
The contact is inactive in a cart abandonment automation run or has not completed a run in the last 15 days.
The contact is inactive in a win-back automation run or has not completed a run in the last 15 days.
The contact is inactive in a first purchase automation run or has not completed a run in the last 15 days.
The contact is inactive in another browse abandonment automation run or has not completed a run in the last 30 days.
The contact did not create an order in the last 30 days.
The contact did not opt out of receiving messages.
Exit Conditions
The contact opted out of the business messages during the automation.
The contact has started a new cart abandonment automation.
The contact has created a new order while the automation is running &
The order conversion is not attributed to this campaign.
Conversion Conditions
The contact has created a new order while the automation is running &
The order conversion is attributed to this campaign.
Completed Conditions
The contact has completed the automation to the last step.
The contact has converted, and the conversion is attributed to this campaign.
Once your automation is live, you can track your automation performance. 📊