Our cart abandonment automation helps you engage with interested customers who left their carts without purchasing. It allows you to follow up immediately and increase your chances of converting their interest into sales.
Automated follow-ups, like personalized messages sent at the right time, can save you time. Track and analyze customer behavior to optimize your sales process, improve user experience, and reduce cart abandonment rates in the future.
Before running a cart abandonment automation, you must:
Install your preferred e-commerce app from the BusinessChat App Store.
Set up a WhatsApp template specifically designed for cart abandonment usage.
How to create cart abandonment automation?
Click the New Automation button on the Automation page.
Coupon setup
Select a suggested coupon or customize your own, then click save & continue.
💡 Tip
Discount coupon 🏷️
Read more about Salla's ecommerce platform dynamic coupon.
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Read more about Shopify's ecommerce platform dynamic coupon.
Assign Message Template
The automation can be three steps, each containing Delay & Template Message.
Delay: the time your customers will delay before receiving the template.
Template Message: the message will be sent to the customers when the delay ends.
Click Setup, choose one of the delay options, then select a template message.
💡Tip
You only need to set up the first-step card. The additional steps are optional for further customization across the customer journey inside this automation.
Once you finish, you can set your automation to Live or Save As Draft. See automation statuses.
Cart Abandonment Terms
The automation conditions and your contact's behavior are based on these conditions:
Trigger Conditions
The customer abandoned a cart inside your e-commerce store &
The contact did not opt out of the business messages.The contact hasn't created an order in the last 24 hours.
Exit Conditions
The contact opted out of the business messages during the automation.
The contact has started a cart abandonment automation.
The contact has created a new order while the automation is running &
The order conversion is not attributed to this campaign.
Conversion Conditions
The contact has created a new order while the automation is running &
The order conversion is attributed to this campaign.
Completed Conditions
The contact has completed the automation to the last step.
The contact has converted, and the conversion is attributed to this campaign.
Once your automation is live, you can track your automation performance. 📊