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Cart Abandonment Automation
Cart Abandonment Automation

Learn how to set up effective Cart Abandonment Campaigns on the WhatsApp Business platform to increase your store's revenue on Autopilot

Updated over a week ago

Cart abandonment automation

Around 70% of customers who add items to their shopping cart in your store do not complete the purchase. Cart abandonment campaigns are an excellent way to recover a portion of their value for your store.

In this chapter, you will find the following sections:

  1. Understanding Cart Abandonment Campaigns

  2. Setting up Cart Abandonment Campaigns

  3. Cart Abandonment Campaign Report

Understanding Cart Abandonment Campaigns

A customer enters your online store and adds several products to their cart but exits the store without completing the purchase.

In this case, a series of three WhatsApp messages will be sent to them as a reminder of their abandoned cart. If they do not make the purchase within 24 hours, they will receive a discount offer to encourage them to complete the purchase.

Finally, if they still don't complete the purchase within 24 hours, they will receive a final reminder. The campaign will stop as soon as the customer completes the purchase.

This automation typically ensures that 15% of customers who abandoned their carts will complete the purchase.

Setting up Cart Abandonment Campaigns:

To implement this feature on your BusinessChat, follow these step-by-step instructions:

Automation prerequisites:

  • Add your e-commerce platform app

  • Prepare the templates for the abandoned cart messages you will send.

To create a cart abandonment message, go to the creating message templates chapter.

To set up the campaign, go to Outbound (1), Automations (2), and click on Setup (3) in the cart abandonment box.

Discount Coupon:

Once you’re in, You will be asked to create the coupon that will be used in the automation.

Select a suggested coupon or customize your own by clicking Create Custom Coupon, then click save & continue.

Send message template:

First message:

- Click here to set up this card (1).

- In each level of the campaign, there are two things you need to modify:

  • Delay (2): This is the time the campaign waits before sending the message. It is preferable to choose "Immediately" as the customer is still in a shopping mood.

  • Abandoned Cart Message Template (3): This is the message sent to customers when the delay time elapses reminding them of their abandoned cart.

- After completing the setup, make sure to save your changes (4).

Second message:

To add the second message containing the coupon, click on the add button (1),

Set the delay time and the message containing the offer and save.

Third message

Its a best practice to add a third message to remind your customers who haven't made a purchase yet of the offer to give them an extra push

Now that your automation is all set, click set live (2) to launch

Cart Abandonment Campaign Report:

Automation overview:

In the page title, you can view the following automation statistics:

  • Started (1): The number of customers who started the campaign and fulfilled its requirements.

  • Exited (2): The percentage of customers who exited the campaign before completing it.

  • Completed (3): The percentage of customers who completed all the steps of the campaign.

  • Purchased (4): The percentage of customers who made a purchase through the campaign.

  • Revenue (5): The total revenue generated from the e-commerce store through the campaign.

You can also track the stages of the campaign and the statistics of each level separately.

Detailed report:

Trigger (1):

Within the operator card, you will find the number of customers who started this campaign.

Template Message:

Each card contains two parts:

1. Delay Time (2):

- Waiting: The number of customers who are still waiting for the delay time to end.

- Progressed: The number of customers who have completed the delay time and moved to the next step.

2. In the message template, you will find (3):

- Sent: The number of times the message was sent to customers.

- Delivered: The number of times the message was successfully delivered to customers.

- Read: The number of customers who have read the message.

- Replied: The number of customers who have responded to the message.

- Bounced: The number of times customers bounced from the action.

- Clicked: The number of customers who clicked the call-to-action button.

Completed (4):

This section shows the number of customers who have completed this campaign.

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