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Understanding the WhatsApp Business Platform
Understanding the WhatsApp Business Platform

Discover the WhatsApp Business Platform and learn how it differs from the WhatsApp Business App, its features, benefits, and more.

Updated over a week ago

Understanding the WhatsApp Business platform

In this chapter you will familiarize yourself with the WhatsApp Business Platform and learn how it’s different from the WhatsApp business app.

What is the WhatsApp Business Platform?

WhatsApp Business API, also known as WhatsApp Business Platform, is one of WhatsApp's latest products. It's designed for companies that need to use WhatsApp as an innovative communication channel to enable automated conversations. This is done by integration with WhatsApp Chatbot programs and the ability to connect with other programs, such as e-commerce platforms, for automating invoice sending and abandoned cart notifications.

Differences between WhatsApp Business App and WhatsApp Business Platform:

Features

WhatsApp Business App

WhatsApp Business Platform

User Interface

App

BusinessChat (Platform + App)

Pricing

Free

Paid

Number of users

1

Unlimited

Chatbot

Welcome message

Chatbot

Catalog

Manual setup and sync

Auto setup and sync with your e-commerce platform

Marketing Campaigns

256 max

Unlimited (WhatsApp policies apply)

Reports

Unavailable

Available

Cart abandonment automation

Unavailable

Available

Order status notifications

Unavailable

Available

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