Understanding the WhatsApp Business platform
In this chapter you will familiarize yourself with the WhatsApp Business Platform and learn how it’s different from the WhatsApp business app.
What is the WhatsApp Business Platform?
WhatsApp Business API, also known as WhatsApp Business Platform, is one of WhatsApp's latest products. It's designed for companies that need to use WhatsApp as an innovative communication channel to enable automated conversations. This is done by integration with WhatsApp Chatbot programs and the ability to connect with other programs, such as e-commerce platforms, for automating invoice sending and abandoned cart notifications.
Differences between WhatsApp Business App and WhatsApp Business Platform:
Features | WhatsApp Business App | WhatsApp Business Platform |
User Interface | App | BusinessChat (Platform + App) |
Pricing | Free | Paid |
Number of users | 1 | Unlimited |
Chatbot | Welcome message | Chatbot |
Catalog | Manual setup and sync | Auto setup and sync with your e-commerce platform |
Marketing Campaigns | 256 max | Unlimited (WhatsApp policies apply) |
Reports | Unavailable | Available |
Cart abandonment automation | Unavailable | Available |
Order status notifications | Unavailable | Available |