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Creating WhatsApp Template Messages
Creating WhatsApp Template Messages

Learn how to create WhatsApp template messages on the WhatsApp Business platform, the elements you can include, and the approval process

Updated over a week ago

WhatsApp Template Messages

Conversations cannot be initiated by the business without prior approval from WhatsApp on the message text. Approval can be obtained by creating a template message directly from the Business Chat platform following these steps:

How to create template message:

1. Head to the Message templates page:

1. Go to the account Icon (1) at the bottom of the page, click on Account Settings (2), then WhatsApp Templates (3).

2. Click on Create A Template (4) at the top of the page.

3. You can choose from pre-defined templates or Build a new one.

2. Fill out the template message information

- Select how you intend to use the template from the menu (1):

  • Agent response to communicate with customers after the 24-hour window ends.

  • Cart abandonment to follow up with customers on their abandoned carts.

  • Closed conversation notification to inform customers about closing the conversation.

  • Marketing to send marketing campaigns to customers.

  • Order status notification is used to keep customers informed about the status of their orders.

  • Surveys to collect customer feedback and check their satisfaction level.

- Name the message template to distinguish it from others (1).

- Choose the template language (2).

- The category will be automatically determined by the platform when selecting the template usage type (3).

3. WhatsApp template elements:

The message templates consist of 4 elements: Header (1), Body (2), Footer (3), and Interactive Buttons (4).


The header can include one of the following media types:

  • Text 📝

  • Image 📷

  • Video 📹

  • Document 📄


The body text contains the template message content.


The footer section informs customers about the option to unsubscribe to reduce the likelihood of being blocked.

Interactive buttons:

Interactive buttons come in two types:

  • Quick Replies

  • Call-to-Action Buttons

You can add up to three buttons per template for Quick Replies, and up to two buttons per message for Call-to-Action Buttons.

Call to action button:

1. Direct your customers to your website:

Simply label the button, specify the link type, and add the URL you want your customers to be directed to.

2. Call a specific phone number:

Add the label and the phone number you want your customers to call.

Once you finish creating the message template, click on the next step button.

4. Review and Submit your message template:

If your message includes files, interactive buttons, or variable text, you will be prompted to fill in the specific details.

Simply upload the file to provide an example of how you will use this field in WhatsApp (1).

Add a backup value and a sample for the custom field (2) then submit the template for approval (3).

Check Template Message status:

On the WhatsApp Templates page, you can check the template's status.

The status of the template we built indicates that it is under review by Meta (1), and you will need to wait for a duration ranging from a few seconds to 24 hours before it can be used.

Once approved, the template will be updated to this status (2).

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