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BusinessChat Template's usages
Getting started with WhatsApp templates.
Getting started with WhatsApp templates.

Get started with WhatsApp Templates and its usages.

Updated over a week ago

Discover how to easily create and manage WhatsApp templates on BusinessChat for your campaigns and proactive customer outreach.

Creating a Template

Go to your Account Settings, select WhatsApp Templates, then click Create A Template.

Template Structure

The template-building process involves three key sections: Management, Content, and Interactive Buttons.

1. Management

1. Template usage: Choose how you want to use the template by selecting its purpose and filling out relevant details.

  • Header (Optional)

  • Body (Mandatory)

  • Footer (Optional)

  • Interactive Buttons (Optional)

2. Template Name: Choose a unique name in English letters for easy reference within WhatsApp Manager.

3. Language: Pick the language for your template.

4. Category: We'll suggest a category based on your usage.

2. Content

1. Header: Include an image, document, video, or text (appears bold). Restrictions apply for open text. You can write up to 60 characters.

2. Body: Your message's central and mandatory part allows multiple custom fields. You can have up to 1,024 characters.

3. Footer: Text-only content appearing beneath the message body.

3. Action (Interactive Buttons)

Leverage interactive buttons in the action section to emphasize your call to action:

Call-to-action buttons

Direct customers to a website or phone number. You can have up to two buttons.

  • Visit A Website (with static or dynamic link)

  • Call A Phone Number.

Quick reply buttons

Ready-made options for easy customer responses. You can have up to three buttons.

Review & Submission

  • Provide examples for media and custom fields.

  • Configure fallback and sample values for each custom field.

  • Review your template on the right side and click Submit Template.

Template Status

Track your template's status on the WhatsApp template page.

  • Approved: Ready for use in campaigns.

  • Disabled: Avoid spamming to prevent this status.

  • Flagged: Caution against suspicious behavior. See quality rating.

  • In Appeal: Under review after an appeal request. See Appeals.

  • Paused: Due to recurring negative feedback.

    • 1st Instance: Paused for 3 hours.

    • 2nd Instance: Paused for 6 hours.

    • 3rd Instance: Disabled.

  • Pending: Awaiting WhatsApp's review.

  • Rejected: Ensure compliance with WhatsApp policies. See Appeals.


If your template has an Invalid status, you can fix this by hovering above the status. Generally, invalid templates can be fixed from inside the BusinessChat platform.

Editing Templates

Easily edit your template, with limitations on specific details such as the custom fields, links, or fallback values.

Now, you're equipped to enhance your campaigns using these templates! 🚀"

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