The WhatsApp Business Platform account includes WhatsApp numbers that allow you to send notifications and interact with your customers. These numbers have many attributes that you should know to keep your number active and avoid any issues.
In this article, you will find enough information to learn how to manage WhatsApp numbers.
💡 Tip
Learn how to Migrating Your WhatsApp API Number to Embedded Signup.
Where can you find WhatsApp Number Settings?
From Account Settings > WhatsApp Settings > WhatsApp Numbers
Here you can view your number and check its status and quality.
Number
The number connected to your WhatsApp API account.
Status
Reflects whether the number is active or affected by low quality.
Valid sending statuses: Verified, Connected.
Statuses requiring review: Pending, Disconnected, Unknown, Rate Limited, Migrated, Flagged, Banned, Restricted, Deleted.
Examples:
Flagged: Occurs when quality rating drops. The number returns to normal if quality improves within 7 days.
Restricted: Occurs when you reach your messaging limit. You cannot send new notifications, but you can still reply to customers.
Quality Rating
The number quality rating is based on the most recent messages that your customers have received over the past seven days.
In addition, this rating is determined by your customer's feedback, such as your phone number's recent blocks and other reporting issues.
There are three quality rating states:
Green - High quality.
Yellow - Medium quality.
Red - Low quality.
Low quality can result in statuses such as Flagged or Restricted.
Avoid getting your number flagged or restricted by following the below tips:
Make sure the messages you send follow the WhatsApp Business Policy.
Only send messages to users who have opted to receive messages from your business.
Make the messages highly personalized and valuable to users. For example, avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; only send customers a few messages daily. Be thoughtful of informational messages, optimizing for content and length.
You can add the Opt-out footer in your marketing templates to avoid getting your number marked as spam or blocked.
Daily limit
Rate limits are controls that WhatsApp applies on the number of customers you can reach within 24 hours. WhatsApp does not control the number of messages you send customers, only the number of users you are trying to message.
The limit only applies to customers you initiate the conversation with, not those that reach you on WhatsApp.
WhatsApp has four rate limit tiers:
Level 0: Up to 250 customers.
Level 1: Up to 1,000 customers.
Level 2: Up to 10,000 customers.
Level 3: Up to 100,000 customers.
Level 4: Unlimited.
A business starts at the minimum messaging level (Level 0). Upgrades are determined by:
The quality rating of the number.
WhatsApp messaging usage.
You must grow your WhatsApp number by engaging with more customers daily. Once you double the number of customers you interact with within seven days, WhatsApp will move you to the next level.
Display Name
This is the business name shown to your customers. After approval, you can edit it later.
If your display name shows "Name Not Approved", please follow this guide to resubmit your display name.
Provider
If you are using a Business Solution Provider (BSP), their name and logo will appear.
If you connected the number directly via WhatsApp Business Manager, “WhatsApp” will appear as the provider.
Country
Indicates the country to which the WhatsApp number belongs.
Sync numbers
This will sync your number immediately with the latest update on your WhatsApp manager. This sync will include syncing the WhatsApp template messages that belong to this account.
Number synchronization is considered an update of the latest information on your WhatsApp numbers, including the template status, as shown in your Facebook Business account.
Delete Number
To delete a WhatsApp number from BusinessChat: More > Remove Numbers.
Removing numbers will disconnect your WhatsApp Business API account from Businesschat. You'll need to reconnect your WhatsApp Business API Account to restore your numbers.
