A WhatsApp Business platform account includes WhatsApp numbers that allow you to send notifications and engage with your customers.
WhatsApp numbers have many attributes you must know to keep your number active and avoid getting any issues with this number.
In this article, you'll find the correct information about WhatsApp Numbers.
From your account settings, under the WhatsApp settings, you can find the WhatsApp Numbers page, where you can see your number and check its quality.
Inside the WhatsApp numbers page, you will see the following fields:
The phone number that is connected to your WhatsApp API account.
The phone number can have different statuses based on the number quality rating. The status of this phone number tells if your number is connected.
The statuses that you can send messages through the number are:
Connected: You can send outgoing messages within your set messaging limit.
If your number has one of the following statutes, please get in touch with WhatsApp for a review.
Flagged: This status occurs when the phone number’s quality rating changes to Low and is on track to be downgraded to a lower message tier. Businesses can't upgrade messaging limit tiers while the status is Flagged.
Restricted: This status occurs when you reach your messaging limit, regardless of the quality rating. While the status is Restricted, you can’t send any outgoing messages until 24 hours have elapsed. You can still respond to any messages that customers initiate.
The number quality rating is based on the most recent messages that your customers have received over the past seven days. In addition, this rating is determined by your customer's feedback, such as your phone number's recent blocks and other reporting issues.
There are three quality rating states:
Green - High quality.
Yellow - Medium quality.
Red - Low quality.
If your quality rating is Low, you will receive an email and notification as a warning, and your status will change to Flagged or Restricted.
Avoid getting your number flagged or restricted by following the below tips:
Make sure the messages you send follow the WhatsApp Business Policy.
Only send messages to users who have opted to receive messages from your business.
Make the messages highly personalized and valuable to users. For example, avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; only send customers a few messages daily. Be thoughtful of informational messages, optimizing for content and length.
Rate limits are controls that WhatsApp applies on the number of customers you can reach within 24 hours. WhatsApp does not control the number of messages you send customers, only the number of users you are trying to message.
The limit only applies to customers you initiate the conversation with, not those that reach you on WhatsApp.
WhatsApp has four rate limit tiers:
Tier 1 - Allows your business to send messages to 1K unique customers in a rolling 24-hour period.
Tier 2 - Allows your business to send messages to 10K unique customers in a rolling 24-hour period.
Tier 3 - Allows your business to send messages to 100K unique customers in a rolling 24-hour period.
Tier 4 - Allows your business to send messages to unlimited unique customers in a rolling 24-hour period.
A business starts with Tier 1 once they activate its WhatsApp Business API number. After that, going to higher tiers is controlled by:
Number quality rating
Your WhatsApp messaging usage
You must warm up your WhatsApp number by engaging with more customers daily. Once you double the number of customers you engage within seven days, WhatsApp will move you to the next tier.
Your WhatsApp Business display name is how your business name will appear when you message your customers. After your display name is approved, you can change it.
If your display name shows "Name Not Approved., please follow this guide to re-submit your display name.
The provider is the name of your business solution provider (BSP). You will find the company logo if you use any BSP to connect your number.
If your WhatsApp business directly integrates with Meta, you will find WhatsApp as your service provider.
The country of origin of your business number. If you have more than one number for the same country, you must select a default number for the country.
In the page's right-top corner, you will find the following buttons:
This will sync your number immediately with the latest update on your WhatsApp manager. This sync will include syncing the WhatsApp template messages that belong to this account.
From this list, you can do the followings:
Reveal integration information: Whenever you need to check the number integration information, A modal will open with your number callback URL and the access token. You can easily copy it anytime.
Default number: You can select the default number per country if you have multiple numbers.
Remove numbers: removing numbers will disconnect your Whatsapp Business API account from Businesschat. You'll need to reconnect your WhatsApp Business API Account to restore your numbers.