Discover how to easily create and manage WhatsApp templates on BusinessChat for your campaigns and proactive customer outreach.
Creating a Template
Go to your Account Settings, select WhatsApp Templates, then click Create A Template.
Template Structure
The template-building process involves three key sections: Management, Content, and Interactive Buttons.
1. Management
1. Template usage: Choose how you want to use the template by selecting its purpose and filling out relevant details.
Header (Optional)
Body (Mandatory)
Footer (Optional)
Interactive Buttons (Optional)
2. Template Name: Choose a unique name in English letters for easy reference within WhatsApp Manager.
3. Language: Pick the language for your template.
4. Category: We'll suggest a category based on your usage.
2. Content
1. Header: Include an image, document, video, or text (appears bold). Restrictions apply for open text. You can write up to 60 characters.
⚡ Attention
At this stage, you cannot upload an image, file, or video. You can only choose the header type.
On the preview page, you must add an image, file, or video based on the selected header type in order to create the template.
Later, when you use the template, you will be asked to upload the image, file, or video, and this is what will be sent to the customer.
2. Body: Your message's central and mandatory part allows multiple custom fields. You can have up to 1,024 characters.
3. Footer: Text-only content appearing beneath the message body.
3. Action (Interactive Buttons)
Leverage interactive buttons in the action section to emphasize your call to action:
Call-to-action buttons
Direct customers to a website or phone number. You can have up to two buttons.
Visit A Website (with static or dynamic link)
Call A Phone Number.
Quick reply buttons
Ready-made options for easy customer responses. You can have up to three buttons.
Review & Submission
Provide examples for media and custom fields.
Configure fallback and sample values for each custom field.
Review your template on the right side and click Submit Template.
Template Status
Track your template's status on the WhatsApp template page.
Approved: Ready for use in campaigns.
Disabled: Avoid spamming to prevent this status.
Flagged: Caution against suspicious behavior. See quality rating.
In Appeal: Under review after an appeal request. See Appeals.
Paused: Due to recurring negative feedback.
1st Instance: Paused for 3 hours.
2nd Instance: Paused for 6 hours.
3rd Instance: Disabled.
Pending: Awaiting WhatsApp's review.
Rejected: Ensure compliance with WhatsApp policies. See Appeals.
⚡ Attention
If your template has an Invalid status, you can fix this by hovering above the status. Generally, invalid templates can be fixed from inside the BusinessChat platform.
Editing Templates
Easily edit your template, with limitations on specific details such as the custom fields, links, or fallback values.
Now, you're equipped to enhance your campaigns using these templates! 🚀"
Verify Template Approval
After creating the template, perform number synchronization to update the template status.
Make sure the template is approved by WhatsApp before using it.
Template Approval
The WhatsApp approval process for templates may take from a few moments up to 24 hours.
During this period, you can track the template status after synchronization.
Number Synchronization
Number synchronization updates the latest information on your WhatsApp numbers, including the template status as it appears on your Facebook Business account.
Synchronization Steps
Click on your profile picture.
Select Settings from the menu.
From the side menu, choose WhatsApp Numbers.
On the WhatsApp Numbers page, click the green “Sync Numbers” button to update the number’s data.
After synchronization is complete, check the template status again.
