One of the main differences in using WhatsApp to send marketing campaigns is the ability to get a detailed view of customer engagement with your campaign. Once you send the campaign, go to the campaign page, and you will see your campaign detail performance.
The number of contacts to whom the campaign was sent.
Sent Ratio: (Sent messages / all recipients) x 100%
The number of messages delivered to your contacts (Sent Messages - Failed Messages).
Delivery Ratio: (Successful deliveries / Sent messages) x 100%
The number of contacts who opened (read) the campaign message on WhatsApp.
Read Ratio: (Read messages / Delivered messages) x 100%
The number of contacts who responded to quick reply templates.
Replies ratio: (Replied messages /Read messages) x 100%
Total contacts who unsubscribed from the campaign.
Unsubscribed Ratio: (Unsubscribed /Read) x 100%
The number of messages rejected by WhatsApp for any reason and those rejected by BusinessChat before being sent to WhatsApp. Meta's common failure reasons.
Failed Ratio: (Failed / all recipients) x 100%.
The number of contacts who interacted with call-to-action templates.
Clicked Ratio: (Clicked / Read) x 100%.
The number of contacts who made a purchase and attributed to the campaign.
Conversion Ratio: (Order's count / successfully sent messages) * 100%.
The total amount of orders created and attributed to the campaign.
Break down of contact's responses.
If you have configured multiple replies in your campaign, you can check how the customers engaged with each button:
Export Campaign Data
You can export two types of reports for more detailed insights:
It shows you a full report of each contact and whether the message was sent/delivered.. etc., to that contact. It also shows each contact error reason if the messages failed.
It helps you identify orders linked to the campaign, including contact numbers, order dates, and order amounts in USD.