Understanding the BusinessChat dashboard and utilizing its revenue and analytics statistics is essential for businesses aiming to maximize their potential on WhatsApp. Utilize the quick access cards and tables to gain valuable insights into revenues, manage automations and campaigns effectively, and optimize your marketing strategy for enhanced growth and success.
In this article, we'll delve into the BusinessChat dashboard, exploring key features and providing insights into revenue and analytics statistics.
Account Status and Subscription
The top-right section of the screen displays the account's operational details:
WhatsApp Number Status: This shows the status of the WhatsApp number as it appears on the Facebook Business account. If the status is "Connected," it means the number is ready to send and receive messages. The status may change to "Restricted" if the daily sending limit is reached (it will return to "Connected" after 24 hours), or "Banned" if there is an issue with the number.
BusinessChat Subscription: This indicates your subscription status with BusinessChat, showing whether it is paid or if there are outstanding invoices.
Next Invoice Date: This displays the date of your next scheduled BusinessChat subscription payment.
Total Revenue Summary
The platform features two main cards for financial performance compared to the previous month:
Bulk Campaign Revenue: Displays the revenue generated from bulk marketing campaigns for the current month, along with the growth percentage compared to last month.
Automations Revenue: Displays the combined revenue from all automations for the current month, along with the growth percentage compared to last month.
Marketing Performance Indicators
This section provides a deeper analysis of direct engagement since activity began. It allows the use of time filters to discover total marketing revenue over different periods and provides the following information:
Total Revenue
Attributed Orders
Average Order Value
Timeline: A graph showing the cumulative growth trend of revenue.
Revenue Details per source
This table provides a precise breakdown of income sources and their distribution:
Marketing Campaigns: Lists all bulk marketing campaigns with revenue attributed to BusinessChat. You can view total revenue since inception, revenue from the last 30 days, and revenue from the previous month, as well as the number of attributed orders.
Automations: Lists all marketing automations available on the platform, whether active or inactive. If an automation is active, you can view its revenue since inception, revenue from the last 30 days, revenue from the previous month, its current status, and the number of orders attributed to BusinessChat.
Welcome Series popup
The dashboard dedicates a section to analyzing the lifetime performance of the "Welcome Series", providing the following metrics:
Revenue
New Customers
Total Views
Conversion Rate
⚡ Attention
We will attribute all orders created via popup-captured contacts to the popup revenues during the lifetime of the contact. This will work regardless if a contact was part of a campaign or an automation. For example, if a contact was captured by the popup, and then created 10 orders during a year, all revenues of those orders will appear under the popup revenues.