One of the main differences in using WhatsApp to send marketing campaigns is the ability to get a detailed view of customer engagement with your campaign. Once you send the campaign, go to the campaign page, and you will see your campaign detail performance.
Campaign statistics
Total: Represents the number of customers who were targeted in this campaign.
Excluded: The number of customers excluded from the campaign based on BusinessChat rules (e.g., blocked users, those who unsubscribed from marketing messages, or those excluded due to the Smart Sending feature).
Bounced: The number of customers excluded due to Meta’s rules (where Meta chose not to send the message for specific reasons, such as the limit of not sending more than 2–3 marketing messages to a single customer within the same day).
Sent: The number of messages successfully sent out of the total targeted customers. This includes messages that haven't been delivered yet due to issues related to the customer's phone status, such as being offline.
Delivered: The number of messages that successfully reached the customers.
Read: The number of customers who opened the campaign message on WhatsApp.
Clicked: The number of customers who clicked on the Call-to-Action (CTA) button templates.
Replied: The number of customers who responded to the message.
Conversion Rate: The number of customers who made a purchase that was attributed to the campaign. The conversion rate is calculated as follows:
{Conversion Rate} = {Number of Orders} / {Successfully Sent Messages} * 100%
Revenue: The total monetary value of the orders generated and attributed to the campaign.
Break down of contact's responses.
If you have configured multiple replies in your campaign, you can check how the customers engaged with each button:
Campaign Report
You can downlod a bulk campaign report. It shows you a full report of each contact and whether the message was sent/delivered.. etc., to that contact. It also shows each contact error reason if the messages failed.
It also helps you identify orders linked to the campaign, including contact numbers, order dates, and order amounts in USD.
💡 Tip
To troubleshoot orders, compare the contact numbers with your e-commerce store orders to find those resulting from your BusinessChat campaigns.