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Understanding the Welcome Series Automation

Learn how BusinessChat determines new contacts, how exit intent works, and the conditions that apply to contacts in the Welcome Series automation.

Updated yesterday

Why a contact might see the pop-up even if it's not new?

BusinessChat relies on two key pieces of information to detect new contacts:

  1. E-commerce Store Data: When a contact logs into their account, the system knows they are not a first-time visitor.

  2. Cookie Storage: Cookies on the contact’s device track their interactions. If a contact uses a different device or clears cookies, previous engagement—including sign-ups for the Welcome Series—might not be recognized.

In these cases, even if the contact isn’t new, they may still see the popup.

How exit intent works?

  • Desktop: Detected when the visitor moves their mouse toward the browser edge to close the tab or switch to another tab.

  • Mobile: Detected when the user switches tabs or clicks the back button.


Conditions in the Welcome Series automation

Trigger Conditions

The automation starts when:

  1. The contact clicks the popup button AND

  2. The contact is new, and there is no existing record on the BusinessChat platform AND

  3. The contact has not opted out of receiving messages.

Exit Conditions

The automation ends for a contact if:

  1. The contact opts out of business messages during the automation OR

  2. The contact starts a new Cart Abandonment automation OR

  3. The contact creates a new order while the automation is running, and the order conversion is not attributed to this campaign.

Conversion Conditions

A conversion is counted when:

  • The contact creates a new order while the automation is running, and the order conversion is attributed to this campaign.

Completed Conditions

The automation is considered completed when:

  1. The contact completes all steps of the automation OR

  2. The contact converts, and the conversion is attributed to this campaign.

💡 Tip

Understanding these conditions helps you optimize the Welcome Series to engage new customers effectively while tracking conversions accurately.

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