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What are the conditions that apply to contacts in the cart abandonment automation?

Updated over 7 months ago

The automation conditions and your contact's behaviour are based on these conditions:

  • Trigger Conditions

    • To identify an abandoned cart, the platform checks if a contact has added items to the cart but did not complete the purchase within four hours AND

    • during this period, the contact should not have created any order AND

    • The contact did not opt out of the business messages.

⚡ Attention

Upon first activation, we get abandoned carts that are 3 days old.

  • Exit Conditions

  • The contact opted out of the business messages during the automation OR

  • The contact has started a new cart abandonment automation OR

  • The contact has created a new order while the automation is running, but the order conversion is not attributed to this automation.

  • Conversion Conditions

    • The contact has created a new order while the automation is running AND

    • The order conversion is attributed to this campaign.

  • Completed Conditions

    • The contact has completed the automation to the last step OR

    • The contact has converted, and the conversion is attributed to this campaign.

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