In the automation statistics page header, you will be able to see the following tabs:
1. Started
Started contacts: The number of contacts who met the trigger conditions and entered this automation.
2. Exited
Exited contacts: contacts who exited this automation before completion or conversion.
Exited ratio: Contacts who exited the automation divided by contacts who started the automation.
3. Conversion
Converted contacts: A conversion is counted when a contact orders within five days of receiving the automation template message.
Conversation Number of converted contacts divided by the number of contacts who completed the automation.
4. Completed
Completed contacts: contacts who completed all the automation steps in addition to the contacts who converted before completing all the steps. We counted the converted contacts because the automation goal was achieved.
Completed ratio: Contacts who completed all the automation divided by contacts who started the automation.
5. Revenue
The total revenue generated on your e-commerce store that is attributed to the automation.
If you hover over the help icon beside each tab, you will find detailed information of each tab and what it does mean.