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Understanding Automation Performance
Understanding Automation Performance

Learn how to monitor and optimize your automation statistics.

Updated this week

After setting up and running your automation in your system, monitoring its performance is essential. This monitoring provides valuable insights into how well your automation is working and offers other benefits.

Before reading this article, ensure you are familiar with automation general information to understand their performance better.

1. Started

The number of contacts who met the trigger conditions and entered this automation. Those contacts are active and can be anywhere inside the automation flow.

2. Exited

The number of contacts who exited this automation before completion.

3. Conversion ratio

The number of orders that were created and attributed to this automation.

4. Completed

The percentage of contacts who completed all the automation steps. Completed contacts are contacts that have converted or received the automation final message.

5. Revenue

The total revenue you gain by activating this automation. See Attribution

💡 Tip

Mouse over the help icon beside each tab to find detailed information.

Message Overview

It will show you how many customers have received this message and how many customers are waiting to receive it.

1. Delay statistics

Preview of the delay time and the number of customers who are:

  • Waiting: customers that are still waits for this delay to end.

  • Progressed: customers who passed this delay and the message was sent for.

2. Message statistics

The assigned template message and its insights:

  • Sent: the number of times action was sent to your customers.

  • Delivered: the number of times action was delivered to your customers.

  • Read: the number of customers who read the message.

  • Replied: the number of customers who replied to this action.

  • Clicked: the number of customers who clicked on the cart button.

  • Bounced: the number of times this action bounced.

Revenue Report

It helps you identify orders linked to the automation, including contact numbers, order dates, and order amounts in USD.

💡 Tip

To troubleshoot orders, compare the contact numbers with your e-commerce store orders to find those resulting from your BusinessChat campaigns.

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