Welcome Series Automation

Getting traffic to your website is very costly for e-commerce stores and generally you need to spend a lot on Google and Meta Ads and even SEO.

Unfortunately, according to the international benchmarks, only 2% of your visitors will convert. You are leaving too much on the table.

The goal of the welcome series is to grab the attention of your website visitors and incentive prospects to make their first purchase.

This automation will allow you to double your website conversion ratio on autopilot.

In this chapter, you will find the following sections:

let's start 🚀

The welcome series automation will allow you to double your website conversion rate and collect a database of new prospects information on autopilot.

While prospects are browsing the website, BusinessChat pixel will be monitoring the certain behaviors that show high interest.

Tracked behavior can be like prospects scrolling up to 75% of your landing page or spending more than 10 seconds on a page or even attempting to close the website window.

When one of the triggers happens, a pop up message will show up to offer an incentive for their first purchase. Interested prospects will click on the button and will get redirected to their WhatsApp application, where they will receive the coupon code. Even if the customer doesn't convert within 24 hours, a second message will be automatically sent to remind him about the coupon code.

The personalized offers are made only to first time purchasers, this way you don’t lose margin on existing customers.

To start using this feature:

To set up the Automation, go to Outbound, Automations, and click on Setup in the capture and Welcome New Contacts box.

Once you’re in, You will be asked to create the coupon that will be used in the automation.

Just select a suggested coupon or customize your own by clicking Create Custom Coupon, then click save & continue.

Now its time to design our popup that will display to new customers

Customizing the theme allows you to match the pop up with your brand’s aesthetic and you can see a live preview of your edits right here on the right.

You can change the text font, choose your brand’s primary, text, and background colors

Here, you can find different pop up presets to choose from for both mobile and desktop versions of your website

you can choose a different layout for each version, and upload your own picture by clicking the upload image button.

You can add a title right here and it could be a welcome message to your customer

A subtitle containing the offer, and a title for the call to action to make them wanna click on it

You can all add a pre-filled message to easily send when they click the call to action button.

The teaser is a floating button that once clicked, will trigger the popup widget.

Its recommended to add a compelling offer to the teaser text to secure that click. And you can position it to left, right, bottom, or top

You can set up popup display triggers:

The popup will trigger once a day for the same contact at most

And will pop up to New visitors or those who haven't clicked the call to action button.

In the trigger box, you will check out the pop up you designed by clicking view pop up

The best thing about this automation is that it filters out new customers from returning customers since it is a first purchase exclusive offer.

Once you’re done setting up your automation, you can review all the changes and set it to live.

the pop up will now be available for display on websites built using the zid and Salla platforms.

To make your pop up appear on your Shopify website, go to your Shopify account, online store, themes, and click on customize.

Click on the app embeds icon on the left, and toggle on the BusinessChat pop up.

You can pause the automation by clicking More and Pause automation. This will lead to the popup not displaying on your website. However, the customers that entered the automation will not be exited out of it.

You can also deactivate the automation by clicking more and deactivate automation, will be stop the automation and force exit all customers on it.

You can edit your automation by clicking the edit button.

Make the edits you want and click publish changes.

After setting up and running the automated campaign, it is important to monitor its performance.

In automation overview you will be able to see the following reports:

Inside the trigger card, you will find the: