The Automation Statistics page provides a detailed overview of how your automations are performing. Each tab in the header gives you insights into different aspects of your automation, helping you analyze engagement, conversions, and revenue.
Statistics Tabs
1. Started
Started contacts: The number of contacts who met the trigger conditions and entered this automation.
2. Exited
Exited contacts: Contacts who exited this automation before completion or conversion.
Exited ratio: The number of contacts who exited divided by the number of contacts who started the automation.
3. Conversion
Converted contacts: A conversion is counted when a contact places an order within five days of receiving the automation template message.
Conversion ratio: Number of converted contacts divided by the number of contacts who completed the automation.
4. Completed
Completed contacts: Contacts who completed all the automation steps, including those who converted before completing all steps (as the automation goal was achieved).
Completed ratio: Number of contacts who completed all automation steps divided by contacts who started the automation.
5. Revenue
The total revenue generated on your e-commerce store that is attributed to this automation.
💡 Tip
Hover over the help icon next to each tab for detailed explanations of each metric and its meaning.