BusinessChat makes it simple to send official WhatsApp marketing campaigns to your customers. You can reach hundreds of thousands of customers within just 5 minutes.
Key Points to Remember
1. Use Pre-Approved Message Templates.
2. Check Your WhatsApp's Daily Limit.
3. Get Customer Consent.
4. Cost of Conversations.
If you want to send a bulk campaign to a large audience that exceeds your account's daily sending limit, you can activate the automatic split feature during the campaign launching step. The system now allows you to enable the "Split Sending Across Days" feature directly while setting up your campaign to avoid Meta's restrictions. You can choose from the following modes:
Automatic Split: The system automatically splits contacts across the required number of days to send at your full available daily sending capacity. For example: suppose you want to send a campaign to 5,000 people while your account's daily sending limit is 2,000. When activating the Automatic Split option, the system will send to 2,000 on the first day, 2,000 on the second day, and 1,000 on the third day. All campaigns will automatically appear in the campaigns table formatted like (1/3) and (2/3).
Split by number of campaigns/days: You can manually control how many campaigns or days you want to split your audience across.
Split by max contacts per day: You can set a specific maximum ceiling for daily sending (for example: setting the maximum to 1,500 contacts per day, leaving the remaining 500 for automation messages and automated replies).
How to launch a new campaign?
To launch a bulk campaign, follow these steps:
Navigate to Campaigns: From your Business Chat dashboard, go to the "Bulk Marketing Campaigns" tab and click "Create New Campaign."
Name Your Campaign: Give your campaign a clear, descriptive name and click "Continue."
Select Your Audience: Choose your target customer list. Then click Next at the nottom of the page to move to the second stage
You can either select to send to all contacts on the platform
or choose "Groups" and choose the groups you want. You have an option to exclude a group here as well.
or choose "Upload contacts with dynamic content" to upload the CSV file you prepared earlier. If you upload a CSV, you will need to select the column containing the phone numbers and specify the country code. NOTE: If you select "Send to contacts with dynamic content" you can add a file containing just the contacts phone numbers, you don't have to add other specific information if you don't want to.
Choose Your Template: Select the pre-approved standard marketing template you want to use for this campaign. The system will upload the sample media you chose during the template creation phase here again. You can change it if you want to send a different video or image as needed. Click Next at the bottom of the page
Click Send a test message to see how the template will appear. Add your phone number and click send. Wait a few seconds and check your phone. Note: if you didn’t receive the test message, it could be due to a Meta error, like withholding marketing messages if you’ve already received other messages the same day. You can try another number. Search for your number in the contacts section, click it to open the conversation, locate the campaign message and identify the failure reason.
Send or Schedule Your Campaign: Choose to "Launch Now" to launch the campaign right away, or select "Schedule for Later" to pick a future date and time for it to go out.
Activate Smart Sending (Optional): It is highly recommended to enable the "Smart Sending" option. This feature prevents the campaign message from being sent to any customer who has already received a marketing message from you in the last 5 days. Smart sending is activated by default on the bulk marketing campaign, and will exclude customers who received a campaign in the last 5 days, customers who were part of a marketing automation in the last 5 days, and customers who created an order in the last 5 days. You need to uncheck it if you want to send to all customers.
Auto Resend Failed Messages: From the same popup window, you can set the number of automatic retry attempts for failed campaign messages. You can choose to retry up to 5 times. The retried bulk campaign will automatically appear in the campaigns table under "{Campaign Title} + retry".
Launch: Click the final button to send or schedule your campaign. You're all set!
You'll receive an email notification once your campaign is executed. After sending, check the campaign's performance on the campaign page. Analyze the results for insights! 🚀
⚡ Attention
You will not be able to launch a new campaign if your account has:
WhatsApp payment issue.
WhatsApp channel issue.
Outstanding invoices.
💡 Tip