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WhatsApp Templates: Post-Purchase upsell usage.
WhatsApp Templates: Post-Purchase upsell usage.

Get started with post-purchase message templates.

Updated over a week ago

This article will describe the WhatsApp post-purchase upsell template usage and how to use it across the BusinessChat platform.

This article will include the following:

  • Template goal.

  • Template components.

  • The template uses in BusinessChat.

Let's Start 👌!


You can use post-purchase upsell templates to thank new customers for their support and build lasting relationships, automatically turning them into loyal shoppers and boosting sales.


Outbound Automation
It can be assigned in the Send Template Message step inside your post-purchase upsell automation.


Post-Purchase upsell automation

Read this article to learn how to create your automation.







Interactive buttons

Post-purchase upsell

Optional (text, media, file)


Mandatory (opt-out message)

link to store Or Custom link

🔴 Warning

If you change the component structure of your template on WhatsApp Manager, it will no longer be valid for this usage. Please edit and revert it to the required structure to fix this.

Header (optional)
Headers are optional and can include the following types of media:

  • Image.

  • Document.

  • Video.

  • Text (up to 60 characters, can consist of 1 custom field).

Body (required)
Body content is required, and it is a text field only. Bodies can contain 1024 characters and be registered as plain text or text with custom fields; they can be stylized and contain emojis.

Footer (mandatory)

The post-purchase upsell footer includes the opt-out footer to prevent your number from getting blocked or reported as spam.

Interactive Buttons (required)

The post-purchase upsell template has two options for the interactive buttons:

  • Store link button: contains your store link. We will automatically add the link to the button; you can only change the button label.

  • Custom link button: you can redirect your contacts into a specific link.

💡 Tip

App Store Integration

post-purchase upsell templates can be only available if you have installed an e-commerce app in BusinessChat App Store.

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