The WhatsApp manager is Meta App, where you can manage your WhatsApp API account.
This article will help you to understand how to:
Access WhatsApp Manager.
What you can track through WhatsApp manager.
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Accessing Your WhatsApp Manager
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What will you find inside the WhatsApp Manager?
When you open your WhatsApp manager, there are a few things that you can track:
Phone Numbers
First, check if the phone number added to your WhatsApp Manager matches the country code and number.
Under Phone number, you will see a report about the status of your phone numbers with the following details.
1. Status
The status of this phone number tells if your number is connected. The number can be:
Verified
Connected: The number is connected, active, and ready to use.
Pending
Disconnected
Unknown
Rate Limited
Migrated
Flagged
Banned
Restricted
Deleted
2. Quality Rating
Your WhatsApp business phone number's quality rating is based on the most recent messages that your customers have received over the past seven days. In addition, this rating is determined by your customer's feedback, such as your phone number's recent blocks and other reporting issues.
There are three quality rating states:
Green - High quality.
Yellow - Medium quality.
Red - Low quality.
If your quality rating is Low, you will receive an email and notification in Business Manager as a warning, and your status will change to Flagged or Restricted. There are several reasons, such as your customers marking your messages as spam or blocking your number.
Make sure the messages you send follow the WhatsApp Business Policy.
Only send messages to users who have opted to receive messages from your business.
Make the messages highly personalized and valuable to users. For example, avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; only send customers a few messages daily. Be thoughtful of informational messages, optimizing for content and length.
Add the Opt-out footer to avoid getting your number marked as spam or blocked.
3. Messaging Limit
Rate limits are controls that WhatsApp applies on the number of customers you can reach within 24 hours. WhatsApp does not control the number of messages you send customers, only the number of users you are trying to message.
The limit only applies to customers you initiate the conversation with, not those that reach you on WhatsApp.
WhatsApp has four rate limit tiers:
Tier 1 - Allows your business to send messages to 1K unique customers in a rolling 24-hour period.
Tier 2 - Allows your business to send messages to 10K unique customers in a rolling 24-hour period.
Tier 3 - Allows your business to send messages to 100K unique customers in a rolling 24-hour period.
Tier 4 - Allows your business to send messages to unlimited unique customers in a rolling 24-hour period.
A business starts with Tier 1 once they activate its WhatsApp Business API number. After that, going to higher tiers is controlled by:
Number quality rating
Your WhatsApp messaging usage
You must warm up your WhatsApp number by engaging with more customers daily. Once you double the number of customers you engage within seven days, WhatsApp will move you to the next tier.
4. Country
Check the country of origin of your phone number.
5. Display Name
This will show the display name of your number.
If your display name shows "Name Not Approved., please follow this guide to re-submit your display name.
6. Certificate
The certificate will not be visible to you and only to your BSP. However, if you have applied to change your display name, you can check its status here.
View and Access Your WhatsApp Templates
On your WhatsApp Manager, if you click on the left column, you can access different categories like these:
For example, choose "Message Templates" from the options.
You will then see a page like this:
To add a template, click the blue box at the top-right hand.
This will also be the page to manage your templates and check their approval status.