Tracking Revenue Generated by BusinessChat
This article will talk about the following:
Let's start 👌!
Where to find revenue report
The dashboard is the main interface that provides you with a comprehensive and accurate analysis of your store's performance, and marketing campaigns. The layout is organized from top to bottom as follows:
1. Top Bar (Account Status & Quick Performance)
Account Status: Shows your current subscription details and the next invoice date.
Campaign Revenue: Displays quick revenue stats for your marketing campaigns compared to the previous month.
Automations Revenue: Highlights the revenue generated through automations, including the percentage increase or decrease compared to the previous month.
2. Marketing Revenue
An interactive section that allows you to filter data based on specific timeframes (All Time, 12 Months, 30 Days, 7 Days, 24 Hours) and displays three key metrics:
Total Revenue: The total sales volume achieved through the platform.
Attributed Orders: The number of orders driven directly by the platform's channels.
Average Order Value (AOV): The average monetary value per order.
3. Detailed Revenue Report (SAR)
A granular table reviewing the performance of each automation and campaign independently (such as: Abandoned Carts, Customer Welcome Series, Retargeting After Purchase, Browse Abandonment, Customer Win-back, and Marketing Campaigns). It includes the following columns:
Revenue (Last 30 Days): To measure recent financial performance.
Revenue (Previous 30 Days): For direct comparison with the prior month.
Revenue (All Time): The cumulative financial return for each automation since its launch.
Status: To see if the automation is currently active, paused, or inactive.
Attributed Orders (Last 30 Days): The number of actual sales generated by each specific automation over the last month.
4. Customer Welcome Series Window (All Time)
A dedicated analytical card at the bottom of the dashboard that measures the efficiency of the welcome pop-up since its activation date, showcasing the following data:
Revenue: Total sales generated through the pop-up.
New Customers: Number of new subscribers or customers acquired.
Total Views: The total number of times the pop-up was displayed to visitors.
Conversion Rate: The percentage of success in converting viewers into an actual action.
Note
the total revenue generated by your Business is the sum of all the active campaigns and automations.
Campaigns Revenues
From the outbound page, click on your campaign, and you can checkout the revenue it generated for your business.
For a more overall view, you can head to the reports page, campaigns report, and you'll be able to examine revenues generated by all of your launched campaigns, during a specific time, and grouped by day, week, or month.
Note:
The Campaign revenues report does not include revenues from automated campaigns such as the Cart Abandonment Automation
Cart Abandonment Revenues
head to the automations page, choose cart abandonment and click on “view”.
You’ll then find the amount of revenue generated by that specific automated campaigns right from the automation overview.
You can review the revenues generated by other automations using this method.
How BusinessChat Attribute revenues
Once you start a campaign and a customer makes an order in the first 5 days of it being launched, then the revenue generated from that order will be assigned to your ongoing campaign.
If the order is modified or cancelled, this won't be reflected on BusinessChat, and we will keep the revenue attribution reports as is.
How to verify BusinessChat attributed revenues
To verify BusinessChat attributed revenues, head to the campaign you launched from the outbound page, and click on “export revenues report” at the top right.
Once pressed, a csv file will be downloaded containing the contact numbers of converted customers.
And then do the same for your live automations by going to automations, clicking on “view”, and then pressing on “export revenues report”.
You can then combine both files and compare them with your e-commerce store orders to find those resulting from your BusinessChat campaigns.