Interactive messages give your customers a more straightforward way to find and select what they want from your business on WhatsApp. During testing, chatbots using interactive messaging features achieved significantly higher response rates and conversions than text-based ones.

Types of interactive messages:

List Messages: Messages include a menu of up to 10 options. This type of message offers a simpler and more consistent way for users to make a selection when interacting with a business.

Reply Buttons: Messages including up to 3 options —each option is a button. This type of message offers a quicker way for users to select from a menu when interacting with a business. Reply buttons have the same user experience as interactive templates with buttons.

Why should we use interactive messages?

User Comprehension

Compared to text-based lists, interactive messages provide a more straightforward and consistent format for people to find and select what they want from a business. In addition, during testing, people had higher comprehension levels interacting with these features.

Business Outcomes

During testing, chatbots using interactive messaging features achieved significantly higher response rates and conversions than text-based ones.

Personalized

Populated dynamically in real-time and personalized to the customer or situation. For example, you can show a List message of available time slots for appointment booking or use Reply buttons to show previous delivery addresses.

No Templates

Interactive Messages do not require templates or pre-approvals.