These reports allow you to track the general performance of your bulk marketing campaigns. The report includes all bulk marketing campaigns you launched.

You can set the time filter for this report to select a pre-defined period or specify a particular date range. You can also group the report data by day, week, or month.

The Bulk Marketing Campaigns report from the BusinessChat reports contains general statistics cards and detailed reports.

Detailed reports provide further information about your bulk marketing campaigns.

Here are the types of data or detailed charts available within the Bulk Marketing Campaigns report:

This report shows the total number of marketing campaigns you launched to your customers on the WhatsApp channel during the time period you selected in the filters.

This report shows the total number of marketing campaign messages with the status "Sent" during the time period you selected in the filters.

This report shows the delivery rate for marketing campaign messages you launched that have the status "Delivered" during the time period you selected in the filters.

Note: The data for this report is calculated as follows: (Number of Delivered Messages ÷ Number of Sent Messages) * 100%.

This report shows the percentage of customers who read the bulk marketing campaign messages you launched (messages with the status "Read") during the time period you selected in the filters.

Note: The data for this report is calculated as follows: (Number of Read Messages ÷ Number of Delivered Messages) * 100%.

This report shows the percentage of marketing campaigns you launched that were replied to during the time period you selected in the filters.

Note: The data for this report is calculated as follows: (Number of Read Messages ÷ Number of Delivered Messages) * 100%.

This report shows the number of customers who clicked on Call-to-Action button templates during the time period you selected in the filters.

Note: The data for this report is calculated as follows: (Number of Clicked Messages / Number of Read Messages) × 100%.

This report shows the percentage of customers who unsubscribed from your marketing campaign messages during the time period you selected in the filters.

Note: The data for this report is calculated as follows: (Number of Customers who Unsubscribed ÷ Number of Read Messages) * 100%.

Important: The Bulk Marketing Campaigns report on BusinessChat provides comprehensive data for all bulk marketing campaigns you launched during a specific time period. However, to study and analyze the results of a specific marketing campaign, you must select the specific bulk marketing campaign you want to analyze and export its specific report.