Getting started with campaigns

Send official WhatsApp marketing campaigns to your customers using the BusinessChat platform.

With BusinessChat's marketing campaigns, it's easy to reach out to prospects with targeted WhatsApp campaigns. in less than 5 minutes, you can launch a campaign to hundreds of thousands of customers.

We built the campaign feature with WhatsApp policies in mind, so you don't need to worry about compliance. You can leave the heavy lifting to us.

Things you need to know before sending your first campaign

• You can only send a marketing campaign using a pre-approved message template. 
• The number of contacts you can reach out to in a single day is controlled by WhatsApp daily limit.
• You need to have your contacts ready and assigned to a group.
• Ensure that you got the appropriate consent (opt-in) from the customers you want to target. Opt-in is required by WhatsApp.
• You will pay WhatsApp for each conversation you start with a template message (business-initiated conversations). The amount you pay goes directly to Whatsapp as per WhatsApp's rate card. This is different than BusinessChat plan pricing, and we have no control over the price or how much WhatsApp charges you.

Campaign Checklist

Before sending a campaign, make sure that you've prepared the following:

      [ ] You have an approved message template

      [ ] Your artwork (layer, brochure, image...etc.) is ready 

      [ ] You have uploaded your contacts into a group

You are ready. Let us start!

Go to the Campaigns tab to send a campaign, and select New Outbound Campaign from the top right corner.

Give your campaign a name, then launch the campaign manager.

Step 1: The from address

In most cases, you will have single WhatsApp business API numbers connected to the BusinessChat platform. We will use this number to send your campaigns. But if you have more than one number, you need to select the WhatsApp number you want to use in the campaign.

 When do I need to have more than one number?
We recommend having more than one number when you operate in more than one country, so, Ideally, you will have one number per country. This is not a requirement, but communicating with your customers using a number from the same country establishes confidence in the brand.

Once you select the number, we will show you the daily limit you have on that number.

If all is good, click Next Step.

Step 2: Your target customer list

In this step, you need to select your target customers' list. Select a group from the drop-down list.

Once you select a group, we will provide you with the following details:

1. The number of opt-in customers you have on the list.
2. Your remaining daily limit. 

Now, you can move to the next step.

Step 3: Your message content

Now, We will select the message content. You should have already submitted a message template to WhatsApp. In the step, you will select that template and attach the artwork.

First, select the campaign language.

Then, select the template from the pre-approved template list:

Now, you can see a preview of your message, and you need to attach the artwork to the template.

Once you select the attachment, you can proceed to the last step.

Step 4: Manage replies

In this step, you can customize how you want your bot to handle customer replies to the campaign.

You can customize the replies if your campaign include quick replies buttons. if you use a template message without interactive buttons or a template message with a call to action button, then you can only use your default bot.

To customize the reply, Select the option Customize the bot flow for this campaign

Then, you need to build you simple bot flow. Start by building the reply message, the bot will always reply with this message when the customer clicks the button.

This is a normal WhatsApp message, you can attach images, docs, and video to it.

Then, you need to specify what action you need your bot to do next, you can either sign the conversation to a team or close the conversation.

You need to customize the flow for each of your quick reply buttons. So, if you have three buttons, you should configure three flows, one for each button.

Step 5: Review and send

On this page, you can review and edit the previous steps. You can also send a test message for up to three numbers. 

Send a Test Message

Click on the Send A Test Message button.

Then, enter up to three WhatsApp phone numbers to receive your campaign

Send the campaign immediately 

Click the Send Now button to send the campaign to your customers. 

You will get a confirmation message. Click Send Now to proceed.

Schedule your campaign

To send your campaign at a certain time in the future, you should use the schedule campaign feature.

Click on schedule for later.

Then select the appropriate date and time to send your campaign, and click Schedule Campaign.

You are done ✅

Now, we will start sending your campaign to customers.

WhatsApp controls the rate at which we can send the message to customers. Currently, we set the limit to 5 messages/seconds by default for all our customers. Let's say that you want to send the campaign to 1,000 contacts, it will take 200 seconds (1000 divided by 5 seconds).  

You will receive an email notification once we have completed the execution of your campaign. 

Campaign performance 

To check your campaign performance, head over to the campaign page. You will find a brief overview of the campaign in the campaign table.

Click on the campaign name to see more details about it.