WhatsApp message templates are specific message formats that businesses use to send out notifications or customer care messages to people that have opted-in to receive notifications.
For example, statements can include appointment reminders, shipping information, issue resolution, or payment updates.
Supported Template Categories
You can use template messages for:
- Notifications
- Marketing
- For agents to engage with customers after the 24-hours window
- To survey customers
Create Template Using the WhatsApp Manager
When creating a message template, you must have the following:
1. Message template name — Can only contain lowercase alphanumeric characters and underscores ( _ ). No other characters or white space are allowed.
2. Components of the message template — Fill in the template with the text and/or media components, including parameter placeholders, as required. Make sure it contains no newlines, tabs, or more than 4 consecutive spaces and meets the length restrictions as called out in the Business Manager or WhatsApp Business Management API.
3. Template translation to multiple languages.
Template Message Types
1. Text: Send a message in text to customers; messages can contain 1024 characters per free-form message. Text limitations vary on the relevant sections in the template.
2. Media: media messages include the following message types:
Header: Headers are optional and can include the following types of media:
- Image
- Document
- Video
- Location
- Text (up to 60 characters, can consist of 1 placeholder)
Body: Body content is required and is a text field only. Bodies can contain 1024 characters and be registered as plain text or text with placeholders.
Footer: Footers are optional and are a text field only. Footers can contain up to 60 characters.
Buttons: Buttons are optional, and templates can only contain one or the other button type. Button text can be up to 20 characters. The following button types are available:
- Quick replies - You can have up to three quick reply buttons per message. Predefined answers and flexible payload.
- Call-to-action - You can have up to two call-to-action buttons per message, one of each action. Supported actions are calling a number and visiting a website.
Template Languages
WhatsApp does not do any translations for your business. Therefore, when sending a message template from the WhatsApp Business API, you must specify the language you would like the message template to display.
- If you plan to support more than one language, you need to provide translations for all supported languages for all elements.
- You can find the Supported Languages in this article.
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