Accessing Your WhatsApp Manager
What you will find inside the WhatsApp Manager
When you open your WhatsApp Manager, there are a few things that you can track.
Phone Numbers:
First, you can check if the phone number added in your WhatsApp Manager is correct with the country code and number.
Under Phone number, you will see a report about the status of your phone numbers with the following details.
1. Status:
The status of this phone number tells if your number is connected. The number can be:
- Connected: The number is connected, active, and ready to use.
- Offline: The number is not connected.
2. Quality Rating
Your WhatsApp business phone number's quality rating is based on the most recent messages that your customers have received over the past seven days. This rating is determined by your customer's feedback, such as your phone number's recent blocks and other reporting issues.
There are three quality states:
- Green: High quality
- Yellow: Medium quality
- Red: Low quality
If your quality rating is LOW, you will receive an email and notification in Business Manager as a warning and your status will change to Flagged or Restricted. There are several steps as your customers are either marking your messages as spam or blocking your number:
- Make sure the messages you send follow the WhatsApp Business Policy.
- Only send messages to users who have opted to receive messages from your business.
- Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
- Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.
3. Messaging Limit:
Rate limits are controls that WhatsApp applies on the number of customers you can reach within 24 hours. WhatsApp does not control the number of messages you send to customers, only the number of users you are trying to message.
The limit only applies to customers that you initiate the conversation with and not the customers that reach you on your WhatsApp number.
WhatsApp has four rate limit tiers:
- Tier 1: Allows your business to send messages to 1K unique customers in a rolling 24-hour period.
- Tier 2: Allows your business to send messages to 10K unique customers in a rolling 24-hour period.
- Tier 3: Allows your business to send messages to 100K unique customers in a rolling 24-hour period.
- Tier 4: Allows your business to send messages to unlimited unique customers in a rolling 24-hour period.
A business starts with Tier 1 once they activate their WhatsApp business API number. After that, going to higher tiers is controlled by:
- Your quality rating
- Your WhatsApp messaging usage
You need to warm up your WhatsApp number by engaging with more customers each day. Once you double the number of customers you engage within a seven-day time frame, WhatsApp will move you to the next tier.
4. Country
Check the country of origin of your phone number.
5. Display Name
This will show the display name of your number.
If your display name shows "Name Not Approved., please follow this guide to re-submit your display name.
6. Certificate
The certificate will not be visible to you and only to your BSP. However, if you have applied for a change of your display name, you can check its status from here.
View and Access Your WhatsApp Templates
On your WhatsApp Manager, if you click on the left column, you can access different categories like these:
Choose "Message Templates" from the options.
You will then see a page like this:
To add a template, click the blue box at the top-right hand.
This will also be the page to manage your templates and check their approval status.
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